Alder Studio helps local service businesses — clinics, salons, restaurants, contractors, and more — get found by the right people online, and turn that visibility into bookings and enquiries. We start by carrying out a thorough audit of your digital storefront: your Google Maps presence, your website, your reviews, your social media, and how you appear when someone in your area searches for what you offer.

Our process is built around clarity, not guesswork. First, we review your entire digital storefront — your Google Business Profile, website, reviews, and social media — and measure it against what's actually working for businesses like yours in your area. Next, we turn that review into a clear, written report: an honest assessment of where you stand and why. Then we hand you a prioritised roadmap — the specific steps to take, ordered so the highest-impact, lowest-effort changes come first. From there, you can act on the roadmap yourself or have us implement it for you. At every stage you'll understand exactly what we found, why it matters, and what to do about it.

Most agencies sell you a monthly retainer and a stream of activity — ads, posts, reports — without ever showing you the full picture of where your visibility actually breaks down. We take a different approach. We begin with a focused audit that gives you genuine clarity: a documented assessment of your storefront and a prioritised roadmap that you own and can act on, with or without us. There's no long contract to sign before you understand the value, no inflated promises, and no smoke and mirrors. We'd rather earn your trust with an honest first piece of work than lock you into something you don't yet understand.

Your audit looks at the parts of your online presence that most influence whether local clients choose you: Your local search presence — how you appear on Google Maps compared to nearby businesses, including your rating and review volume. Your website — how clearly it communicates what you offer, builds trust, and makes booking or enquiring easy. Your reviews and reputation — volume, recency, sentiment, and how you compare to nearby businesses. Your social media — the overall health of your Instagram and TikTok profiles, how well they present your brand and what you offer, plus a practical content plan so your posting actually supports bookings rather than eating your time. Your local search visibility — where you appear (or don't) when potential clients search for what you offer. How you compare to nearby competitors — what similar local businesses are doing well, and where you have a real opportunity to stand out. You receive all of this as a clear, written report, followed by a prioritised roadmap: the specific, ordered steps that will move the needle, starting with the ones that cost the least effort for the most return.

Not at all. The whole point of what we do is to remove the confusion. Your report is written in plain language, and your roadmap is laid out as clear, ordered actions — not technical instructions you're left to decode. If a step needs hands-on work, we tell you exactly what it involves and, where relevant, we can handle it for you. You'll never be handed a wall of jargon and left to figure it out alone.

We'll always be straight with you: no one can honestly guarantee a specific number of new clients by a specific date, and we won't pretend otherwise. What we can tell you is that some improvements — like correcting and completing your Google Business Profile — can begin to affect how you appear in local searches within a few weeks. Others, like building review momentum and strengthening your website, compound over time. Your roadmap is ordered so the changes most likely to bring early wins come first, while the longer-term work builds a foundation that keeps paying off.

Because our services are digital and begin shortly after you submit your onboarding information, we don't offer refunds once work has started. However, your satisfaction is important to us. If the delivered work doesn't fully meet your expectations, we'll work with you through reasonable revisions and guidance until the final result aligns with the original scope of your package. If you decide not to proceed, you may cancel your order before submitting your onboarding information by contacting us at hello@alderstudio.uk.

We keep our pricing simple and transparent. Most clients start with an audit — a focused, fixed-price piece of work that gives you your report and roadmap. From there, you can choose to act on the roadmap yourself, or move into one of our packages where we help you implement the changes and keep your visibility growing over time. There's no pressure to commit to ongoing work before you've seen the value of the first step.

That's entirely your choice. Your roadmap is yours to keep, and it's written so you could hand it to your team and act on it independently — many clients do exactly that. Others prefer us to take the work off their plate: implementing the changes, keeping their Google Business Profile sharp, building review momentum, and reviewing progress over time. Whichever you choose, you'll never be left wondering what to do next. The next step is always clearly defined.

Getting started is simple. You share a few basics — your business name, location, the treatments you offer, and links to your website and social profiles — and we take it from there. There's no lengthy onboarding and nothing technical to set up on your side. Once we've completed your audit, we'll walk you through the findings and your roadmap so you're clear on exactly what comes next.